Authorised Reseller Agreement
THIS AGREEMENT is between:
1. Water2Buy Limited, a company incorporated in Ireland with its registered office
European Fulfillment Center, Unit 1 The Business Center, Northwest Business Park 3,
Ballycoolin, Dublin 15, Ireland(“Pro” or “We” or “Us”); and
2. The Pro (“You”).
and We and You are collectively referred to as the “parties”.
We produce and supply high-quality consumer electronic products through a Selective
Distribution System. You have confirmed to Us that You have expertise in the installation of
heating and domestic products and that You satisfy the Authorised Reseller Criteria –
1. Appointment as an authorised Reseller for Trade Resale
1.1 You confirm the accuracy of information provided to Us in Your application to Us to
become an Authorised Reseller as a Water2buy Pro, and on which information We are
1.2 We now appoint You as an Authorised Reseller that may procure Products from Us or
any Authorised Reseller and conduct Trade Resale (a “Water2buy Pro”), on the terms of this
1.3 You acknowledge that You have been authorised to participate in theWater2Buy
Network for Trade Resale only. If You wish to sell the Product(s) without an Installation
Service, You must satisfy the Authorised Reseller Criteria – Retail (available from
Water2buy) and enter a separate agreement with Us governing retail sales.
1.4 If you offer Your services on the internet, You may offer the Products with an Installation
Service, but you may not sell the Products on the internet without an Installation Service
unless We first verify whether You satisfy the Authorised Reseller Criteria – Online Sales
(available from Water2buy and You enter a separate agreement with Us governing online
sales without installation.
1.5 You agree not to sell Products to any person or company for resale by that third party
unless such third party is an Authorised Reseller in the Water2Buy Network. You will not
sale a Product with a Water2Buy trademark that You obtained from a source other than Us
or an Authorised Reseller.
2. Your Obligations
2.1 promote, demonstrate, sell and install the Product with care and diligence;
2.2 provide the End User with a high-quality customer experience including pre- sale
Product information, Installation Service and post-supply customer service;
2.3 inform Us promptly of any material complaints and safety concerns which You receive
about the Products;
2.4 maintain complete records of sales and Installation Services including the date of each
transaction, the name and address of the End User, and the unique serial numbers of
Products sold, sufficiently detailed to allow a product recall to be implemented if necessary;
2.5 not describe yourself as Water2Buy agent, or hold Yourself out as having any authority
to bind Us;
2.6 keep confidential all non-public information that We disclose to You about Us or Our
customers, Products, intellectual property or business (including the contents of this
Agreement), and where You have signed an NDA with Us, You must continue to observe
the terms of that NDA;
2.7 comply with and satisfy the Authorised Reseller Criteria – Trade Resale at all times;
2.8 maintain in force appropriate insurance for your operations, to include professional and
public liability insurance, automobile insurance and, where required by law, employer
liability insurance, and to provide evidence of such insurance to Water2Buy when
requested by Water2Buy;
2.9 fully comply with all applicable laws with respect to personal data of customers and
End Users; and ensure that all Your employees and contractors comply with such laws;
2.10 conduct Your operation at all times in accordance with all applicable laws, including
anti-bribery laws. You acknowledge that We do not screen Authorised Resellers
(installers / Water2buy Pros) for the legally mandated regulations, training, skills and
certifications required to install Products in every jurisdiction, and as a professional
installer, You acknowledge that it is Your responsibility to undertake Installation Services in
compliance with relevant laws, regulations and certifications.
3. Use of Water2buys Goodwill and Intellectual Property
3.1 You recognise Our right, title and interest in all Water2Buy trademarks, tradenames,
service marks, logos, trade dress, copyrights, and other intellectual property used on or in
connection with the Products and affiliated software and services (collectively “Water2Buy
Intellectual Property “).
3.2 We grant You a limited non-exclusive, non-sublicensable and non-assignable license to
use Water2Buy Brand Features in marketing and service literature solely for the purposes of
offering and selling Products and Installation Services, in accordance with the terms of this
Agreement, including the obligations of Attachment 2 (“Using Water2Buy Intellectual
Property “). In addition, any use by You of any Water2Buy Brand Features or Product
images in paid media including television, out-of-home, national print, radio, digital
advertising or marketing, or in any press release, will be subject to Water2Buy prior written
approval in each instance. Except for the licenses expressly granted elsewhere in this
Agreement, no licenses or other rights in or to Water2Buy patents, copyrights, trademarks,
trade secrets, designs, software or services, or any other Water2Buy Intellectual Property,
are granted. The license will automatically terminate when this Agreement terminates.
4.1 You agree to defend, indemnify and hold the Water2Buy Indemnified Parties harmless
from any damages, liabilities, claims or demands (including costs and legal fees) made by
any third party due to, or arising from (i) any breach by You or Your employees or
Contractors of this Agreement; (ii) Your advertising and marketing activities, Your
(whether carried out by You or Your employees, contractors or agents); (iii) Your acts or
omissions (or those of Your employees, contractors or agents) with respect to the Products
or (iv) Your violation of any law or the rights of any third party.
In relation to this clause 4.1, You acknowledge that Water2Buy has no responsibility for the
provision of Installation Services and You retain sole liability to End Users for Your
In this clause the “Water2Buy Indemnified Parties ” means Us and Water2Buy Labs Inc.,
and Our and its affiliates, officers, directors, employees, agents, licensors, suppliers
successors and assigns.
4.2 However, You will not be required to indemnify Us or the Water2Buy Indemnified Parties
for any losses, damages, costs, penalties, fines or claims related to (i) Our design or
manufacture of the Products; (ii) any alleged infringement by Us of the intellectual property
rights of any third party, or (iii) any negligent or willful acts or omissions by a Water2Buy
4.3 Each party will promptly notify the other party upon learning of any claim, action or
proceeding arising out of or relating to a breach subject to this indemnity, provided that Our
delay or failure to do so will not relieve You of any of Your obligations under this clause.
4.4 For any claim defended by You, We may choose to be separately represented at our
own expense. You agree not to settle any such claim without Water2Buy prior written
5. Limitation on Liability
You acknowledge and agree that We will not be responsible for:
5.1 any damages that You may incur from delayed shipment, Product failure, Product
design, Product selection, or from any other cause whether liability is asserted in contract,
tort (including negligence and strict product liability), warranty, under statute or otherwise;
5.2 loss of profit, loss of business, damage to reputation, or for any indirect, incidental,
consequential or special damages of any kind (including without limitation), whether or not
We were or should have been aware of the possibility of such potential loss or damage;
5.3 except as may be specifically stated herein, We disclaim any and all other warranties to
You to the fullest extent permitted by law, including, without limitation, any express or
implied warranties, arising by law, in contract, civil liability or in tort, or otherwise, including
but not limited to any warranty of merchantability, satisfactory quality, fitness for a particular
purpose, or non-infringement, and You hereby waive all other warranties, obligations,
representations or liabilities. This will not affect the Limited Warranty provided by Us to End
5.4 Our total liability to You or to any other party arising out of or under this Agreement or for
breach of this Agreement by Us, whether in contract, tort (including without limitation
negligence), strict liability or otherwise, will not exceed five thousand euro (€5,000.00).
6. Term of Agreement
6.1 This Agreement will be effective on its Commencement Date and will remain in effect
through the end of the calendar year.
6.2 This Agreement will automatically renew for successive one year periods unless either
party provides notice at least ten (10) days before December 31 of its intention not to renew
for the succeeding year. This Agreement may be terminated at any time:
6.2.1 by Us immediately on Notice to You in the event of a breach by You of any clause of
this Agreement; or
6.2.2 by Us or You, without having to give a reason, on thirty (30) days’ Notice to the other
6.3 Any obligation previously incurred will survive termination or expiration of this
Agreement. The provisions of clauses 1.1, 1.5, 2.6, 2.8, 2.9, 2.10, 4 (Indemnification), 5
(Limitation on Liability) and clause 7 (Miscellaneous Provisions) will survive any expiration
or termination of this Agreement.
6.4 You specifically understand and agree that upon any breach by You of any provision of
this Agreement We may (in addition to terminating this Agreement) (i) preclude the further
sale or provision of Products to You; (ii) require the return of any Products provided to You
(subject to refund or partial refund); and/or (iii) suspend or terminate cooperation and
support to You.
7. Miscellaneous Provisions
7.1 Assignment. You may not assign or transfer this Agreement or sub-contract any
obligations without Our written authorisation.
7.2 Amendments. We may amend any Water2Buy policies, Our pricing and the Authorised
Reseller Criteria at any time on Notice to You. We may discontinue the manufacture and
supply of any Product, or amend or replace any Product at any time and We will have no
liability to you for such discontinuance or change.
7.3 Severability. If at any time any provision of this Agreement is or becomes illegal or
unenforceable such provision will be deemed amended to the extent necessary to render it
legal and enforceable, and if not practicable it must be severed from this Agreement, and
the remaining provisions will continue in full force and effect to the maximum extent
consistent with the intent of the parties.
7.4 Entire Agreement. This Agreement (including the Attachments) sets out all terms
agreed between the parties and supersedes all other agreements between the parties
(except the NDA) relating to its subject matter. In entering into this Agreement neither We
nor You has relied on, and neither We nor You will have any right or remedy based on, any
statement, representation or warranty (whether made negligently or innocently), except
those expressly set out in this Agreement.
7.5 Counterparts. This Agreement may be executed in any number of counterparts and by
the parties to it in separate counterparts and all of such counterparts taken together will be
deemed to constitute one and the same instrument.
7.6 Law and Forum. This Agreement will be governed by and construed in accordance
with the laws of Ireland without regard for the conflicts of laws rules thereof. You agree that
all controversies, disputes and claims arising out of this Agreement will be adjudicated
exclusively by the courts of Ireland, except that a judgment may be enforced in any
jurisdiction. Any claim or legal proceeding relating to this Agreement, must be commenced,
if at all, within one (1) year of the date that the cause of action occurs.
7.7 Electronic Execution. In accordance with the Electronic Commerce Act, 2000 and
European Directive 1999/93/EC, the parties hereby agree that they may execute this
Agreement using electronic means including the use of electronic signatures by the
parties, which the parties agree will have the full force and legal effect as if the electronic
signatures were traditional hand-written signatures.
Without prejudice to the validity of any other form or manner of execution, the parties agree
Without prejudice to the validity of any other form or manner of execution, the parties agree
that this Agreement will come into effect and be binding on the parties on completion of the
7.7.1 You submitting an application to Us requesting to become a Water2Buy Pro;
7.7.2 You submitting evidence to Us that You satisfy the Authorised Reseller Criteria and
standards of a Water2Buy Pro;
7.7.3 You indicating to Us Your acceptance of the terms of this Agreement; and
7.7.4 Us sending a Confirmation Communication to You.
(Provided however that nothing in this clause will oblige Us to send a Confirmation
Communication or enter into an agreement with You, which will be entirely at Our
7.8 Each party agrees that he or she has been authorised and has the authority to enter
into this Agreement by means of electronic communication on behalf of the applicable
party and intends to be bound by this Agreement.
7.9 You acknowledge that you have the ability to retain this Agreement for future reference
either by printing it or by saving it.
IN WITNESS WHEREOF, the parties have executed this Agreement by electronic
communication pursuant to the Electronic Commerce Act 2000.
Attachment 1 – Definitions
Authorised Reseller (or “AR”) means a distributor, retailer or reseller that is a member of
Water2Buy Network and is authorised to supply Products to End Users or at the retail level
of trade, and includes a Water2Buy Pro;
Authorised Reseller Criteria – Trade Resale means the criteria for the appointment of
Authorised Resellers to make Trade Resale of Products, a current copy of which is set out
at Attachment 3. This Criteria may change from time to time at Our discretion;
Brand Features means the trade names, trademarks, logos, and other distinctive brand
features associated with a Party.
Commencement Date means the date on which Water2buy sends the Confirmation
Communication to You;
Confirmation Communication means a written communication (which may be electronic,
or in hard copy or in any other durable format) from Water2buy to You confirming that (i)
Water2buy has received Your application to become a Water2Buy Pro and Your written
acceptance (which may be electronic, or in hard copy or in any other durable format) of the
terms of this Agreement, and (ii) that Water2buy thereby agrees to the terms of this Reseller
Agreement as a legally
binding contract between Water2buy and You;
End User means a customer who purchases the Product from You together with an
Installation Service or who otherwise uses the Product;
Installation Service means the services of installing the Product(s) in a home or building;
Water2buy Network means the Selective Distribution System established by Water2buy
for the distribution of the Products within the EU;
Notice means all notices required or permitted under this Agreement which must be in
writing and delivered by mail, courier, or email, to the respective addresses set forth below
or as otherwise provided by a Party to the other Party, effective on receipt, as verified by
written or automated receipt or by electronic log
Portal means the Water2buy Pro Portal and its contents amended from time to time at Our
Product(s) means any one or more product(s) in Our then current product list for
Authorised Resellers doing Trade Resale;
Selective Distribution System means a distribution system where the supplier
undertakes to sell contract goods or services, whether directly or indirectly, only to
distributors and re-sellers selected on the basis of specified criteria and where these
distributors and re-sellers undertake not to sell such goods or services to unauthorised
re-sellers within the territory reserved by the supplier to operate that system; and
Trade Resale means a sale of Product by You to (i) End Users or (ii) residential building
owners and developers, in each instance together with an Installation Service provided by
Using Water2buy Property
The following guidelines must be followed when using Water2buy Brand Features.
These guidelines are in addition to those provided in connection with advertising of
a Water2buy product or service.
You will not use or register any Internet domain name containing any Water2buy Brand
Features. You will not post negative comments about Water2buy on social media venues.
Water2buy Brand Features must be reproduced exactly from artwork provided by
If the Water2Buy logo appears on Your stationery or business cards, the words “Water2buy
Professional “, “Authorised Reseller ” or “Licensee” must follow it, as applicable. This
can be done by using artwork provided by Water2buy.
There must be no confusion with which entity the customer is dealing. Your company’s
name must be the most prominently displayed as necessary. The Water2buy logo may not
be the only source identifier on an advertisement.
The Water2buy logo must not be used in combination with another mark in a manner that
the marks appear to be joined or associated in any way. Ample space must appear
between the two marks to distinguish them as separate entities.
The Water2Buy logo or any Water2buy product marks may not be used in a way that will
dilute or diminish its value , such as on others’ goods or in any non-approved form.
A superscript indicating a registered trademark (®) or trademark (™) or service mark ( ℠)
symbol must appear next to all marks in all printed literature. Water2buy can advise on
proper trademark superscript designation. All marks must be capitalised, italicised, or
bolded or otherwise treated with prominence.
Authorised Reseller Trade Criteria
These factors are applied in total by Water2buy to select appropriate distributors of Product
to end user customers. Water2buy reserves the right to apply these factors in its sole
discretion and to modify them from time to time.
1. Portfolio of comparable products. Reseller must only feature Products in its marketing
materials alongside products from other reputable manufacturers and of a quality at least
comparable to that of Products.
2. Qualified Installers. Reseller must have and maintain a workforce of properly trained
and qualified installers with broad in-home electrical and heating expertise. Reseller must
take steps to ensure that installers only work on jobs for which they are properly certified
under all applicable local regulations. Installers must be basically equipped and trained to
handle routine information technology issues, such as assisting a customer with attaching
a Product to a WiFi network.
3. Installation Services. Re-seller must be able to and must perform quality installation of
Product in a variety of home environments, including scheduling, removal of existing
equipment, installation of Product, diagnosis of incompatibilities and or need for modified
installation, equipment setup, and customer support in-home. Re-seller must contact the
customer to schedule an expeditious installation within 48 hours of this customer’s initial
4. Training. Re-seller must ensure that a sufficient number of consumer facing staff and
installers have completed Product training (including refresher training) and are sufficiently
familiar with the specification, features and use of the Products to deal with queries from
5. Demonstration Samples. If Re-seller carries demonstration sample of Products Re-seller
is authorised to sell, it must be in perfect condition and fully functional.
6. Number of Personnel. Re-seller must employ and ensure the presence of a sufficient
number of readily accessible personnel to satisfy installation needs of customers
purchasing the Products, in line with required service levels.
7. Demand generation. Re-seller will promote Water2buy within its standard marketing
materials and activity. The Re-seller will work with Water2buy if it develops bespoke activity
to drive demand for the Products.
8. Inventory. Re-seller must maintain an adequate supply of the Products to satisfy the
demand of its customers. Re-seller must inform Water2buy(including through an authorised
wholesaler) well in advance of any special advertising campaigns or other efforts by the
Re-seller that might create unexpected Demand (e.g. trade fair or exhibition).
9. Expeditious Delivery. Re-seller must use its best efforts to ensure expeditious delivery
and installation of the Products, including sufficient inventory levels as outlined in paragraph
10. Storage. Products must be stored in line with storage standards for high-end
consumer electronic products.
11. Transport. Products must be transported between storage locations and to consumer
homes in appropriate vehicles for high-end consumer electronic products.
12. Preserve and Enhance the Reputation and Goodwill of Water2Buy. Re-seller will
preserve and enhance the reputation and goodwill of Water2buy and the Products and
avoid any illegal or unethical actions, including without limitation “bait and switch “
practices. Re-seller must not engage in unfair sales practices or make incorrect, deceptive or
denigrating statements about Water2buy or the Products.
13. Accurate Product Information. Re-seller, will not give customers or prospective
customers any technical information or data on the Products that is inaccurate or in
contradiction with the information published or authorized by Water2buy.
14. Equal Priority for Water2buy Products. Re-seller will not give less priority to the
Products than to similar products of other manufacturers, in relation to the advertising,
documentation, demonstration, presentation and display and more generally refrain from
any discrimination of the Products compared to products of other manufacturers.
15. Depreciative Advertising. Re-seller will not engage in any advertising of a nature
which may depreciate the high quality brand image of the Products
16. After-sales. Re-seller must provide dedicated after-sales services accessible via
telephone or online, with a sufficient number of highly trained staff to manage customer
queries and initial product fault resolution.
17. Local Language. Customer support services must be available at least in the
Re-seller’s local language, and Re-seller will use its best efforts to provide such services in
other languages consistent with the delivery location of its customer.
18. Professionalism. Water2buy values Re-seller ability to perform installation services in
a correct, automated, convenient, punctual, clean, customer-friendly, trustworthy, and
generally quality manner. A Re-seller that cannot maintain these standards will not qualify.